Design
by smilingjay

CRÉMA Pop-up at 99 Juta

99 Juta Street in Braamfontein is the home of local designers, who have put together a space of creativity, beauty and inspiration. Dokter and Misses, Joe Paine, Houtlander, The Urbanative, Mash.T Design Studio, The Collection Studio and Monique Vee all have their incredible products showcased at 99 Juta, creating a design hub like no other.

99 Juta Street
Joe Paine at 99 Juta
Apartment 2B at 99 Juta
Houtlander at 99 Juta
Dokter and Misses at 99 Juta
Through February and March, this design hub in the bustling streets of Joburg will be taken over to the dark side, as CRÉMA has created an incredible pop-up that celebrates British designer, Tom Dixon, along with other CRÉMA designers – Muuto, Diesel, &Tradition, Lee Broom, HAY and FLOS.

Copenhague by HAY
Dining Table by Muuto
Soft Edge Chair by HAY
Outline Sofa by Muuto
Soft Edge Chair by HAY
Optical Suspension Lamp by Lee Broom
Palissade Lounge Chair by HAY
Snoopy Table Lamp by FLOS
in Between Bar Stool By &Tradition
Foscarini Hexx Table Lamp by Diesel
in Between Bar Stool By &Tradition
Optical Suspension Lamp by Lee Broom
Copenhagen Pendant by &Tradition
This pop-up will showcase Dixon’s current love (some would say obsession) with black, displayed in a world-class manner, celebrating the products in a space that is a strong contrast between dark and light, as well as delicate and strong.

Bell Table Lamp by Tom Dixon
Spot Surface Light by Tom Dixon
Wide Pendant Black by Tom Dixon
Cut Tall Pendant by Tom Dixon
Slab Chairs and Dining Table by Tom Dixon
Melt Pendant by Tom Dixon
Boom Light by Tom Dixon
Top Pendant by Tom Dixon
Slab Bar Stool by Tom Dixon
Monochromatic, seductive, and unapologetic – this CRÉMA pop-up display will leave visitors in awe and delight, provoking them to think and consider all that is around them. These dramatic and dark products will be back-dropped by beautiful marble wallpaper, and a showstopper architectural staircase, in a minimal Art Deco, meets a modern Eastern aesthetic.

Photograph by Sarah de Pina
Photograph by Sarah de Pina
The official launch of CRÉMA’s pop-up display at 99 Juta Street is on 7 March 2019. It will run from Monday to Friday, from 9am – 5pm, and on Saturdays, from 9am – 3pm. See more from 99 Juta Street, @99juta, and from CRÉMA, @crema.design. Be sure to let me know when you visit 99 Juta, and what your favourite products were.

#KeepSmiling

(All 99 Juta Street photographs taken from the 99 Juta Instagram page)